Daytona Cubs changing logo on uniforms presented as top breaking news on daily print media website

DAYTONA BEACH -- Hold the presses! The News-Journal's top story on the home page of its website labeled as "breaking news" was headlined: "Daytona Cubs unveil new logo."

Here is the link: http://www.news-journalonline.com/breakingnews/2011/09/daytona-cubs-unveil-new-logo.html

The story was posted at 6:28 p.m. and was in the top breaking news slot as of 12:30 a.m. With the story is a big pop-up ad promoting the Cubs' playoff schedule.

So is this marketing or advertising or both? Six hours in the lead spot. Wow! Now that's great exposure.

Below this "breaking news" story are reports on the death of a Deltona soldier in Afghanistan and a shark bite suffered by a New Smyrna Beach teen.