97. Intracoastal Bank in Daytona Beach and Palm Coast promotes two up-and-coming execs

Top 100 Stories 2021 / Headline SurferCounting 'em Down: For better or for worse, this is the Headline Surfer countdown of the 2021's Top 100 biggest news stories of Central Florida along the tourism-driven stretch of Interstate 4 (Orlando Attractions and east to I-95 & the World's Most Famous Beach in Daytona). Each recap segment is posted with its own headline, culminating with the unveiling of No. 1 on New Year's Day or shortly thereafter. Then Headline Surfer will post a Top 10 forecast story of the good, the bad & the ugly on the horizon in "2022: The Year That Lies Ahead." 

By HENRY FREDERICK / Headline Surfer

DAYTONA BEACH, Fla. -- Bruce Page gives his customers that extra something that is the envy of the much larger corporate banks locally: A community banking atmosphere that builds mutual trust and loyalty.

So what's Page's key to this banker-customer partnership, as chairman and chief executive officer of Intracoastal Bank in Daytona Beach? Training and mentoring of his bankers, and rewarding them with promotion. 

Such was the case with Laura Salazar in March as assistant vice president/assistant manager, Flagler Banking Center. And this provided advancement as well for John Aguiar, given green light to succeed Salazar as assistant vice president/assistant manager, Volusia Banking Center. 

“We are thrilled John and Laura have committed to such important roles at Intracoastal Bank,” Page said of the two newly-promoted banking executives.  “They are incredibly talented professionals who are committed to assisting the bank with our goal of enhancing the economic vitality and success of the customers and communities we serve.”

Bruce Page / Headline Surfer“We are thrilled John and Laura have committed to such important roles at Intracoastal Bank,” CEO Bruce Page (shown here) said of the two newly-promoted banking executives. “They are incredibly talented professionals who are committed to assisting the bank with our goal of enhancing the economic vitality and success of the customers and communities we serve.”

Salazar has had a variety of roles for Intracoastal for the past nine years. In her new role, she will have responsibility for supporting all aspects of consumer banking in Flagler County including sales, service, and operations.  She will continue to be actively involved in the development and servicing of business banking relationships.

"Laura Salazar has a passion for business, community service, and education," Bruce Page told Headline Surfer. 

Page noted Salazar has been active in a variety of organizations including serving on the board of directors of Flagler County Education Foundation and Police Athletic League or PAL. She also volunteers for Santa Maria Del Mar Catholic Church.  

And Aguiar has held a variety of positions with Intracoastal for the past five years in Flagler County, Page pointed out.

In his new role, Aguiar has responsibility for supporting all aspects of consumer banking including sales, service, and operations. 

"John Aguiar is fervent for business and community service," Page said, adding he has been involved in several organizations including Habitat For Humanity, the Portuguese American Cultural Club, Rotary, and the Young Professionals Group. 

Intracoastal Bank / Headline SurferFAST FACTS: Intracoastal Bank is locally owned and operated. Its Flagler County banking center is at 1290 Palm Coast Parkway, NW, Palm Coast, and its Volusia County banking center is at 2140 LPGA Blvd., Daytona Beach. Intracoastal offers a full range of deposits, loan products, and services tailored to meet the needs of consumer and business customers. It is a state-chartered commercial bank, member FDIC. 
 
Henry Frederick bio / Headline Surfer

About the Byline Writer: Henry Frederick is a member of the working press and publisher of Headline Surfer, the award-winning 24/7 internet news outlet launched in 2008, that serves greater Daytona Beach, Sanford & Orlando from Lake Mary, Florida via HeadlineSurfer.com. Frederick has amassed close to 150 award-winning bylines in print & online. He earned his Master of Arts in New Media Journalism from Full Sail University in 2019. He was a breaking news reporter (metro cops & courts beat) for the Daytona Beach News-Journal for nearly a decade. And Before that worked the same beat for The Journal-News/Gannett Suburban Newspapers in Rockland/Westchester counties, NY, dating back to 1989. Having witnessed the execution of serial killer Aileen Wuornos in Florida's death chamber and covering other high profile cases, Frederick has appeared on national crime documentary shows on Discovery ID, Reelz, and the Oxygen Network series "Snapped" for his analysis. • Award-Winning Journalism: Florida Press Club recognizes Headline Surfer for nine stories in 2020 statewide competition. • Award-Winning Journalism of Henry Frederick.

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