New brand for racing at Daytona & other tracks in 2017: Monster Energy NASCAR Cup Series

Photo for Headline Surfer / Jonathan Ferrey/Getty Images / Steve Phelps, Brian France, Mark Hall and Mitch Covington toast during a press conference as NASCAR and Monster Energy announce premier series entitlement partnership at Wynn Las Vegas on Dec. 1, 2016, in Las Vegas. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.
 
HENRY FREDERICK
Headline Surfer

DAYTONA BEACH, Fla. -- NASCAR has a new official brand identity which will replace the bar mark used by the sanctioning body since 1976, when racing resumes at Daytona International Speedway and other tracks nationwide onthe racing circuit.

The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport’s premier series beginning Jan. 1.

The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR and were first shared today across NASCAR social and digital media channels.  

The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’s inaugural season of 1948.  

"Our new NASCAR mark is modern, timeless and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officer.

"It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark."

Jill Gregory of NASCAR / Headline Surfer"Our new NASCAR mark is modern, timeless and embraces the heritage of our sport," said Jill Gregory, shown here at left, NASCAR senior vice president and chief marketing officer.

"It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark."

"The first Monster Energy NASCAR Cup Series points race will be the 59th running of the Daytona 500 at Daytona International Speedway on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). Tickets are available at NASCAR.com/tickets.

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Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet in Daytona Beach, Florida, via HeadlineSurfer.com. Specializing in breaking news & investigative reporting, Frederick is among the Sunshine State's most experienced reporters with dozens of journalism-industry awards.

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