1 in 5 Fortune 500 compnies invest in NASCAR
DAYTONA BEACH -- More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business.
The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners. The number of current Fortune 500 companies invested in NASCAR (114) remains higher than any other sport. In 2012 alone, more than 24 brands entered the sport, including a handful of Fortune 500 companies.
"Some of the world's most profitable and successful corporations choose NASCAR to help drive their businesses," said Brian France, NASCAR chairman and CEO. "These companies bring a great amount of rigor to where they make investments. This is especially true when it comes to marketing - and the sponsorship channel in particular - where they are looking for strong return on investment."
"Some of the world's most profitable and successful corporations choose NASCAR to help drive their businesses," said Brian France, NASCAR chairman and CEO. "These companies bring a great amount of rigor to where they make investments. This is especially true when it comes to marketing - and the sponsorship channel in particular - where they are looking for strong return on investment."
"Some of the world's most profitable and successful corporations choose NASCAR to help drive their businesses," said Brian France, NASCAR chairman and CEO. "These companies bring a great amount of rigor to where they make investments. This is especially true when it comes to marketing - and the sponsorship channel in particular - where they are looking for strong return on investment."
Headline Surfer photos by Henry Frederick / County Council Chair Frank Bruno and council member Joie Alexander show their appreciation for members of the Daytona Area Chamber of Commerce and reprentatives of five other chambers during a luncheon Thursday.
"We're still just trying to pull it all together," coach Brian Jenkins said. "There are a lot of holes, a lot of question marks, and we're just trying to be detailed and continue to stress and work on the fundamentals. We're just trying to find a way to do it all together, that's the main thing."
NEW SMYRNA BEACH -- Due to the popularity of a park and ride shuttle offered a few months ago, the NSB Waterfront Loop once again will offer free rides to a popular Flagler Avenue event.

Headline Surfer photos by Henry Frederick / New Smyrna Beach City Commissioner Jim Hathaway holds up his political signs during the first day of early voting for the Aug. 14 primary.
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