Daytona 500 tickets hawked on Facebook by Speedway in hopes of putting fannies in new plastic seats
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Graphic for Headline Surfer® / At left is an example of the ongoing ad campaign on Facebook by Daytona International Speedway to push ticket sales for the Feb. 22 running of the Daytona 500. Multiple Speedway videos inside featuring Dale Earnhardt, Jr.
DAYTONA BEACH, Fla. -- Like a used-car salesman, Daytona International Speedway President Joie Chitwood, III, has been talking about the new wider plastic seats installed as part of the $400 million Daytona Rising. And he's turned to Facebook to put fannies in those seats, even though a sellout is iffy.
So DIS has turned to Facebook. Yes, Facebook. Imagine the ridicule the NFL would face for pushing Superbowl tickets on the the social media site. After all, the Daytona 500 is billed as the Superbowl of NASCAR.
The proposed future of Daytona International Speedway is unveiled at a Friday morning press conference, 48 hours before the Daytona 500.