Daytona Cubs teams up with New Smyrna Beach-based AM1230 WSBB for 2011 Minor League baseball season

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Courtesy photo / Cubby says "play ball'' and WSBB radio in New Smyrna Beach will have all the action, both home and away for the upcoming season of the Daytona Cubs who call Jackie Robinson Stadium home.

DAYTONA BEACH -- The Daytona Cubs and WSBB radio will partner up for the 2011 season to make AM 1230 the new and official "Voice of the Daytona Cubs." 

All 140 Cubs games will be broadcast live, beginning April 7, at 6:45pm at Brevard County. A 20-minute pregame show will be broadcast before every game, followed by analysis after the lat out during a post-game show.

WSBB radio will also broadcast the Daytona Cubs Exhibition game against Embry Riddle University live from Jackie Robinson Ballpark on April 6, with airtime set for 6:45pm.

“We are all really excited, said Skip Diegel, president of WSBB radio and Diegel Communications. "It is the perfect mix of music, news and sports for our audience and it hits our demographic perfectly.”

Diegel and his wife Barbara purchased AM 1230 WSBB during the spring of 2008 and moved its studio back to its original home in New Smyrna Beach. With a signal extending from South New Smyrna Beach, up to North Ormond Beach and out to DeLand, the Cubs will reach its largest radio audience ever.

"We are a community radio station." Diegel said. "We are going beyond just broadcasting all of the games. We want to incorporate the games into our daytime programming, with score reports, interviews and promotional updates throughout the day."

Daytona Cubs General Manager Brady Ballard said he is thrilled about the Cubs' new radio home.

"I am extremely impressed with the dedication and enthusiasm Skip and his crew have shown us already," Ballard said.

For listeners who are out of the broadcast range of AM 1230 WSBB, each game can be heard on the Internet at www.myam1230.com and www.daytonacubs.com. This year’s new broadcasting stream includes Robbie Aaron, Dan Acheson and Chad Seely.