Daytona Cubs changing logo on uniforms presented as top breaking news on daily print media website


DAYTONA BEACH -- Hold the presses! The News-Journal's top story on the home page of its website labeled as "breaking news" was headlined: "Daytona Cubs unveil new logo."

Here is the link:

The story was posted at 6:28 p.m. and was in the top breaking news slot as of 12:30 a.m. With the story is a big pop-up ad promoting the Cubs' playoff schedule.

So is this marketing or advertising or both? Six hours in the lead spot. Wow! Now that's great exposure.

Below this "breaking news" story are reports on the death of a Deltona soldier in Afghanistan and a shark bite suffered by a New Smyrna Beach teen.





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Short Bio

Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet covering the Daytona Beach-Sanford-Orlando metro area via for a decade now. A longtime cops & courts reporter focused on breaking news & investigative reporting, Frederick is among the Sunshine State's most prolific daily news reporters, having amassed dozens of journalism-industry awards in print anddigital platforms. Frederick is enrolled at Full Sail University in Winter Garden, FL, where he's three-fourths through the online Master of Arts program in New Media Journalism. His graduation is in August.