Daytona Cubs changing logo on uniforms presented as top breaking news on daily print media website


DAYTONA BEACH -- Hold the presses! The News-Journal's top story on the home page of its website labeled as "breaking news" was headlined: "Daytona Cubs unveil new logo."

Here is the link:

The story was posted at 6:28 p.m. and was in the top breaking news slot as of 12:30 a.m. With the story is a big pop-up ad promoting the Cubs' playoff schedule.

So is this marketing or advertising or both? Six hours in the lead spot. Wow! Now that's great exposure.

Below this "breaking news" story are reports on the death of a Deltona soldier in Afghanistan and a shark bite suffered by a New Smyrna Beach teen.





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Short Bio

Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet covering the Daytona Beach-Sanford-Orlando metro area via since 2008. A longtime cops & courts reporter focused on breaking news & investigative reporting, Frederick is among the Sunshine State's most prolific daily news reporters, having amassed close to a hundred award-winning byline stories nearly evenly split in print and digital platforms. Frederick earned his Master of Arts in New Media Journalism with academic honors from Full Sail University in Winter Park in February 2019. He was a metro reporter with the Daytona Beach News-Journal for nearly a decade and then served as a city editor for the Taunton Daily Gazette in Taunton, Mass, while maintaining a residence in Central Florida. Prior to moving to Florida, Frederick was a metro reporter for the Rockland Journal-News in West Nyack, NY, for seven years. Headline Surfer was named the Sunshine State's top internet news site by the Florida Press Club in 2018.