Coming today: SVAA board member Gene Sheldon explains why he asked: 'Who is the rat?'

SVAA board member Gene Sheldon in New Smyrna Beach / Headline Surfer®Headline Surfer® photo / Gene Sheldon poses in the backyard of his New Smyrna Beach residence with his dog.

NEW SMYRNA BEACH -- The newest member of the Southeast Volusia Advertising Authority explains his e-mail question to his colleagues, "Who is the rat?" in an exclusive video interview inside his New Smyrna Beach residence.

The video shoot, along with an update on the growing controversies in the tourism agency, will be published today, exclusively on Headline 

Sheldon makes no bones about his role and standing on the tourism board and community as a whole and his perspective on at-Large County Councilwoman Joyce Cusack who recommended his appointment, what he has to say of his predecessor, Palmer Wilson, and what he thinks of things like policies and procedures and Government in the Sunshine.



Henry Frederick Picture

Short Bio

Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet covering the Daytona Beach-Sanford-Orlando metro area via since 2008. A longtime cops & courts reporter focused on breaking news & investigative reporting, Frederick is among the Sunshine State's most prolific daily news reporters, having amassed close to a hundred award-winning byline stories nearly evenly split in print and digital platforms. Frederick earned his Master of Arts in New Media Journalism with academic honors from Full Sail University in Winter Park in February 2019. He was a metro reporter with the Daytona Beach News-Journal for nearly a decade and then served as a city editor for the Taunton Daily Gazette in Taunton, Mass, while maintaining a residence in Central Florida. Prior to moving to Florida, Frederick was a metro reporter for the Rockland Journal-News in West Nyack, NY, for seven years. Headline Surfer was named the Sunshine State's top internet news site by the Florida Press Club in 2018.