DAYTONA BEACH -- The Daytona 500 was the first 500-mile race to be televised live flag-to-flag on network television when it was broadcast by CBS.&amp;amp;amp;lt; Fast forward 25 years to the present and Fox Sp[orts is doing the dame thing with the Rolex -- sort of.
The 52nd Rolex 24 At Daytona kicks off the inaugural, 12-race TUDOR Championship season. The race is also the first of the four-race Tequila Patr&amp;amp;amp;amp;oacute;n North American Endurance Cup.
The 52nd Rolex 24 At Daytona will make history on Jan. 25-26 as the inaugural race of the TUDOR United SportsCar Championship, and race fans at Daytona IKnternational Speedway can see the event in its entirety on the track and across multiple platforms including the FOX Network.
Leading the way will be a two-hour live telecast on FOX beginning at 2 p.m. on Saturday, Jan. 25. FOX’s over-the-air coverage will feature 10 minutes of pre-race action before the green flag drops at 2:10 p.m. The start of the race has been moved up 20 minutes to accommodate the network telecast.
"There is no better way to introduce the TUDOR United SportsCar Championship than to televise the first moments of the new series' existence to a national audience through FOX Network television," said David Pettit, International Motor Sports Association (IMSA) vice president of marketing.
Petit added, "The Rolex 24 At Daytona will serve as the official launch of our five-year partnership with FOX Sports, and will provide fans with unprecedented access. This year's Rolex 24 is perhaps the most anticipated North American sports car race in history, and FOX Sports will anchor our live coverage options."
'Just as each of the 68 teams entered for the twice-around-the clock event will utilize multiple drivers, this year's Rolex 24 broadcast will feature multiple platforms with a wide variety of ways to watch and listen.
MSA.com will offer streaming of all MRN broadcasts as part of its impressive arsenal of live online coverage.
2nd video: Many of the cars competing in the 2014 Rolex 24 make their way from the paddock area to the track for the first morning test sessi of the Roar before the 24. IMSA Tudor United Sportscar Championship at Daytona International Speedway 1/3/2014. 3rd video: Prototype and GT cars and drivers from the IMSA Tudor United Sportscar Championship during the official test sessions for the 2014 Rolex 24 Hours of Daytona. Daytona International Speedway 1/4/2014.