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Jim Hunter, NASCAR's vice president of Corporate Communications, smiles during news conference at Richmond International Raceway on Sept. 7, 2007. Hunter served the sport for more than 40 years as a journalist, promoter and executive.
DAYTONA BEACH – NASCAR Vice President of Corporate Communications Jim Hunter, whose career in motorsports spanned portions of six decades as both a journalist and public relations professional, died Friday night in Daytona Beach following a 12-month battle with cancer. He was 71.
“Jim Hunter was one of NASCAR’s giants,” said NASCAR Chairman and CEO Brian France. “For more than 40 years Jim was part of NASCAR and its history. He loved the sport, but loved the people even more. It seems as if everyone in the sport called him a friend. Jim will forever be missed by the NASCAR community. Our sympathies go out to his entire family.”
Daytona International Speedway President Joie Chitwood III said he was saddened by the news of the passing Hunter.
"Jim was a pioneer and a builder of the sport of NASCAR," Chitwood said. "From his days as a sportswriter to most recently serving as track president at Darlington Raceway and heading up the NASCAR public relations team, Jim poured his heart and soul into the sport he loved so dearly. His presence in media centers across the country will be sorely missed. The staff of Daytona International Speedway extends its deepest condolences to the Hunter family."
NASCAR President Mike Helton added: “Jim was a uniquely talented man that cannot be replaced. He was a great friend and mentor to so many in the sport. His influence will remain with and be carried on by so many of the people he touched. This is a sad day for Jim’s family and his extended, NASCAR family.”
As a young man growing up in his native South Carolina, Hunter was a football and baseball player at the University of South Carolina. Those years preceded a future of being immersed in the sports world, primarily motorsports. Hunter learned motorsports from “both sides” by working as a newspaper reporter/editor and a public relations representative.
As a member of the media, Hunter was sports editor of the Columbia Record newspaper; he had an award-winning stint at the Atlanta Journal-Constitution; he was a columnist for Stock Car Racing magazine; and he authored a number of books, including a widely-read biography on NASCAR great David Pearson, entitled “21 Forever”.
On the public relations side, Hunter broke into that business in the 1960s, with Dodge’s motorsports operation. He handled public relations for a number of top IndyCar drivers before going on to become the public relations director at his beloved Darlington Raceway and Talladega Super-speedway.
In 1983, Hunter was named to his first executive position in his first NASCAR stint, becoming NASCAR’s vice president of administration. In 1993 he was named president of Darlington Raceway and corporate vice president of the International Speedway Corporation.
He remained at Darlington until 2001 when he accepted an offer from then-NASCAR Chairman and CEO Bill France Jr. to return to Daytona Beach to lead an expanded public relations effort aimed at responding to the needs of burgeoning media coverage.
Hunter won numerous awards during his career, including: the Hugh Deery Memorial Award in 1988; South Carolina Ambassador for Economic Development in 1994; South Carolina Tourism Ambassador of the Year in 1997; the National Motorsports Press Association’s Joe Littlejohn Award in 2005; and the Buddy Shuman Award in 2006.
Hunter is survived by his wife of 48 years, Ann Hunter; his children, Scott Hunter and Amy McKernan and his grandchildren Dakota Hunter, and Hunter and Luke McKernan.
In lieu of flowers the family asked that donations be made to The NASCAR Foundation or Hospice of Volusia/Flagler County. Funeral arrangements will be announced later.