PIERSON -- A 61-year-old Concord, N.C. man killed Sunday on Bunnell Road just east of Seville when he crashed his Harley-Davidson into a fence, has been identified as Jack Norman, the Florida Highway Patrol said.

Norman may have been speeding when he lost control of his 2005 Harley on a curve and left the roadway, the FHP said this morning. After striking the fence, Norman, who was not wearing a helmet, was thrown from the bike, which then caught fire. He was pronounced dead at the scene of the 4:35 p.m. accident. Alcohol may have been a factor, according to an initial highway patrol report This was the first motorcycle fatality in Volusia County since the start of Bike Week 2012, which got under way Friday.

There were two prior motorcycle crashes related to Bike Week. Dannis Bish, 54 and an Orlando firefighter, was killed Saturday morning when his 2002 Harley was struck by a 16-year-old girl driving a 2012 Ford Mustang made an improper turn into his path on Colonial Drive in Orange County. His wife, Jayne, was critically injured in the 9:05 a.m. accident. Neither were wearing helmets.

Just two days before the official start of Bike Week, a 51-year-old Las Vegas woman, 51-year-old Amber Brinton, was killed when her husband Keith Brinton's Harley was struck from behind by a Lincoln Navigator on U.S. 1 in Port Orange, just north of the Dunlawton Bridge. The husband was being treated at Halifax Medical Center for non-life threatening injuries.