DAYTONA BEACH, Fla. -- The brand for "Hard Rock" will appear in the pool of the hotel under construction on the oceanfront that formerly was the Desert Inn, labeled one of the dirtiest hotels in the US.
And while the new hotel will carry the Hard Rock brand, it won't quite have the woeww factor of Hard Rock's must-see destinations in Tampa, Orlando and Hollywood. Still it will have some of the basic amentiities of the Hard Rock, minus the big-name concert acts, of course.
And i comes at a price that has left a sour taste in the mouth of some locals because it means further reduction of beach driving as a give-away by the county in exchange for a hoped-for boost in tourism. And that is something County Council members agreed in a unanimous vote earlier this yerar was a sacrifice worth making to see the project through.
And earlier on this Wedneaday afternoon, came word politicians and tourism officials alike were waiting on.
“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” Marco Roca, executive vice president of global hotel development at Hard Rock International, said in the company’s formal announcementm, released to Central Florida media outlets."