Tourism officials pleased with Hard Rock Hotel chain signing off on Daytona as the 4th brand locale in the Sunshine State

Hard Rock Hotels in Florida / Headline SurferArtist renderings for Headline Surfer / Above is the larger display renderinger of the new hotel on Daytona's oceanfront that will carry the Hard Rock brand. In the trio of renderings below it are are the three collossal Florida Hard Rock Hotel destinations:
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DAYTONA BEACH, Fla. -- The brand for "Hard Rock" will appear in the pool of the hotel under construction on the oceanfront that formerly was the Desert Inn, labeled one of the dirtiest hotels in the US. 

And while the new hotel will carry the Hard Rock brand, it won't quite have the woeww factor of Hard Rock's must-see destinations in Tampa, Orlando and Hollywood. Still it will have some of the basic amentiities of the Hard Rock, minus the big-name concert acts, of course.

And i comes at a price that has left a sour taste in the mouth of some locals because it means further reduction of beach driving as a give-away by the county in exchange for a hoped-for boost in tourism. And that is something County Council members agreed in a unanimous vote earlier this yerar was a sacrifice worth making to see the project through.

And earlier on this Wedneaday afternoon, came word politicians and tourism officials alike were waiting on.

“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” Marco Roca, executive vice president of global hotel development at Hard Rock International, said in the company’s formal announcementm, released to Central Florida media outlets."

Editor's Note: This story is being updated.



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Short Bio

Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet covering the Daytona Beach-Sanford-Orlando metro area via since 2008. A longtime cops & courts reporter focused on breaking news & investigative reporting, Frederick is among the Sunshine State's most prolific daily news reporters, having amassed close to a hundred award-winning byline stories narly eveenly split in print and digital platforms. Frederick earned his Master of Arts in New Media Journalism with academic honors from Full Sail University in Winter Park in February 2019. He was a metro reporter with the Daytona Beach News-Journal for nearly a decade and then served as a city editor for the Taunton Daily Gazette in Taunton, Mass, while maintaining a residence in Central Florida. Prior to moving to Florida, Frederick was a metro reporter for the Rockland Journal-News in Wst Nyack, NY, for seven years. Headline Surfer was named the Sunshine State's top internet news site by the Florida Press Club in 2018.