What's in a new logo: Insight, intrigue & interest

New logo for internet news site featuring magnifying glasses / Headline SurferHeadline Surfer / Here is a screenshot of the top portion of the award-winning internet news site showing the new logo with the magnifying glasses.
 
Online News Publisher Henry Frederick / Headline SurferBy HENRY FREDERICK
Headline Surfer
People, Places & Things
 

DAYTONA BEACH, Fla -- What's in a new logo? Well, for starters, there's insight, intrigue and interest.

It's something new to look at. Something different. Something that gets your attention.

Back to the premise: A new logo offers insight, intrigue and interest.

In this case, we think we've gotten it right.

Same name brand: Headline Surfer. Same color: Blue. Same design: Rounded corners.

So what's different about the logo, you ask? The answer is the addition of the magnifying glasses. Two of them. One partially overlapping the other. What's the significance of that?Well, it's telling you of our mantra: Giving you the insight of the story into the story. Putting our efforts into the stories that really matter.

So what's different about the logo, you ask? The answer is the addition of the magnifying glasses. Two of them. One partially overlapping the other. What's the significance of that?Well, it's telling you of our mantra: Giving you the insight of the story into the story. Putting our efforts into the stories that really matter.

That insight generates intrigue, which in turn creats interest into what we are providing you in terms of quality journalism that informs, educates and evokes emotion. And as you know, emotion can lead to change - often for the better.

And at the end of a day, that's what it's all about.