What's in a new logo: Insight, intrigue & interest

New logo for internet news site featuring magnifying glasses / Headline SurferHeadline Surfer / Here is a screenshot of the top portion of the award-winning internet news site showing the new logo with the magnifying glasses.
 
Online News Publisher Henry Frederick / Headline SurferBy HENRY FREDERICK
Headline Surfer
People, Places & Things
 

DAYTONA BEACH, Fla -- What's in a new logo? Well, for starters, there's insight, intrigue and interest.

It's something new to look at. Something different. Something that gets your attention.

Back to the premise: A new logo offers insight, intrigue and interest.

In this case, we think we've gotten it right.

Same name brand: Headline Surfer. Same color: Blue. Same design: Rounded corners.

So what's different about the logo, you ask? The answer is the addition of the magnifying glasses. Two of them. One partially overlapping the other. What's the significance of that?Well, it's telling you of our mantra: Giving you the insight of the story into the story. Putting our efforts into the stories that really matter.

So what's different about the logo, you ask? The answer is the addition of the magnifying glasses. Two of them. One partially overlapping the other. What's the significance of that?Well, it's telling you of our mantra: Giving you the insight of the story into the story. Putting our efforts into the stories that really matter.

That insight generates intrigue, which in turn creats interest into what we are providing you in terms of quality journalism that informs, educates and evokes emotion. And as you know, emotion can lead to change - often for the better.

And at the end of a day, that's what it's all about.

 

Henry Frederick Picture

Short Bio

Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet news outlet covering the Daytona Beach-Sanford-Orlando metro area via HeadlineSurfer.com for a decade now. A longtime cops & courts reporter focused on breaking news & investigative reporting, Frederick is among the Sunshine State's most prolific daily news reporters, having amassed dozens of journalism-industry awards in print anddigital platforms. Frederick is enrolled at Full Sail University in Winter Garden, FL, where he's three-fourths through the online Master of Arts program in New Media Journalism. His graduation is in August.